Feel the buzz of the crowd
In 2021, MTV welcomed back a live audience for the iconic EMAs in Hungary. We brought their branding to life, powered by the sound of a jubilant crowd, capturing the buzz of excitement and anticipation for the event.
We introduced a responsive ferrofluid which would ripple and move to the beat of the music and the sound of the crowd. The gentle buzz increases throughout, building the sense of anticipation before the liquid finally comes together to form the MTV EMA logo.
Powered by the sound of the crowd