MTV Teen Mom
We helped MTV to create a vibrant, flexible international kit for their new series of Teen Mom. This gave them the tools they needed to roll out the identity to regional versions of the show, all over the world.
The series focuses on the lives of Moms at a slightly later stage in life and the visuals were adapted to reflect this. A level of maturity is brought into the designs with elements such as a more unexpected colour palette and more confident set of illustrations.
The kit is designed to highlight the personalities of all the Moms, allowing each to take on unique elements such as colour combination and illustrative name strap. The kit we created was completely adaptable and allowed for elements to be re-jigged and re-created, allowing the existing assets to stretch much further and accomadate the inclusion of more Moms.
