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Cifra

WKS

CampaignMotion

Elevating a company at the forefront of it’s field

Cifra produces warp knit seamless apparel for the likes of Nike, Adidas and LuLuLemon and has been at the forefront of the revolutionary production method since its inception.

We were commissioned to produce a film that showcased their exclusive, patented production method. The impressive technique allows Cifra to knit garments of any shape and size, with multiple diameters, entirely seamlessly. We expressed multiple USPs, unique to WKS, in a seamless journey, from initial design to final, colourful product.

Knitting complexity

The weave used in WKS is incredibly complicated in comparison to more common forms of manufacturing, producing thousands of interlinked knots, eliminating laddering. As well as recreating this complexity at micro level in 3D we reproduced the final garments, accurately rendering the unique designs and incredible detail in Cifra’s clothing. 

Credits

Concept, design, direction, animation, composite & grade
Rokabye
VFX & animation
Florian Thamer
Audio
Mount Audio
Consultant
Lucy Hardcastle
Garment meshes
Catherine Taylor
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