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Staples

Tru Red

MotionPost-production

Bringing form and function to life

As part of a larger brand update, Staples is introducing its own brand of select products, TRU RED. Design Studio approached us to create the dynamic content for the brand’s new microsite. Modelling, lighting and animating key products, bringing their first range of branded products to life.

We designed and animated sequences for every product, telling each product’s story in an engaging way, all activated on scroll, on trured.com.

Credits

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Mothercare

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