Celebrating the unexpected
A unisex footwear brand that takes pride in being unexpected and wonderfully different. We created a set of short films, designed to ‘stop the scroll’, taking classic product shots and turning them into something unpredictable and out of the ordinary.
Showcasing one of their core styles, the DYO, each film takes the humble product shot and subverts it. The surreal, curiously unconventional aspect of the brand is brought to life through attention grabbing, quick, unexpected movement.