The UK’s biggest Christmas party
We created the full brand identity for the most recent Jingle Bell Ball. Logo, key art and motion kits were created to be used by in-house teams and event specific organisations, with full usage guidelines and user friendly assets. We created OOH templates with variable graphic treatments, for everything from artist announcements to on the day reactive advertising.
We created a show-stopping snowflake, set against a sparkling night sky. Shards of glistening ice fly through the air, coming together to form the snowflake shape, all drawing the eye to the Jingle Bell Ball logo taking centre stage in the middle.
The campaign stretched everywhere from OOH to social assets, utilising the snowflake shards in different ways to create artist reveals and logo reveals. The OOH campaign utilised different crops of the snowflake asset, introducing artist photography and a variety of headlines.
