Run Your Way
We helped New Balance and Gung Ho completely transform the Frameless immersive location ahead of the London Marathon. We got an early warm up in for the big event with a full brand takeover.
Through a mix of LED and projected content, we created a 360° immersive experience with a live performance from Loyle Carner, DJs and product launches; a true celebration of the running community and New Balance’s heritage and future.
1 unique location
4 immersive galleries
5 run communities
Loyle Carner turns up the energy
A Loyle Carner gig like no other, fully immersed in our 360° particle backdrop.
Celebrating the run communities
We created a dedicated space to hero the stories and portraits of 5 running clubs from across the UK; a celebration of the community at the heart of the event.
Past, present and future
We created an animated timeline to tell the story of New Balance’s special connection to running. This conveyed their rich running heritage with archive footage and advertising, through to their future exciting new product launches.