One iconic track.
Three original takes.

Rokabye created content for a new MTV collaboration with Adidas called MTV Originals. The show consists of up and coming artists pitching their unique versions of iconic Queen track ‘Radio Ga Ga’, to band member Roger Taylor.

We created a visual language with displaced text layered on top of artist specific typography, tailored to their personality.

The outputs included three graphic lyric videos as well as a fully flexible kit of assets used amongst and on top of footage in the show. The assets were adapted for different MTV social platforms including YouTube, Instagram, Facebook and TikTok.

Personalised typography to celebrate individuality

Each typeface was chosen carefully with the artist in mind, ensuring that each episode was tailored to their personal style. Inspired by Adidas Original’s famous stripes, the animation utilises a grid system to enhance transitions within the fast paced lyric videos.

“To be working with these three really interesting, original young artists is fascinating”

Roger Taylor