Championing the fight against food waste

Fighting food waste is one of the most effective ways to slow climate change globally and yet it is being ignored. Too Good To Go is a company at the forefront of this battle, aiming to bring the crisis to everyone’s attention, especially the government. A striking installation was constructed on London’s Southbank encouraging the public to take action. We worked to create an attention grabbing ad which could sit alongside this stunt to create momentum and boost engagement.

Punchy and impactful, the approach hammers home the urgency of the situation. Shocking statistics paired with overwhelming visuals educate the viewer with the impact required to take action.