Bold beauty for the lifestyle collective
Primury is a unisex footwear brand putting a sartorial spin on the classic plimsoll that’s been a British sporting staple since the 19th century. We worked with the brand to design their ‘Collection 5’ look book, taking full advantage of the stark art direction and compositional nature of the brand’s photography.
The look book is lifestyle based in its composition, taking full advantage of the art direction and the natural angles prevalent in the Primury product. Interplay from page to page was key, to retain a strong visual narrative running through the book. A stark layout, with unusual orientation and cropped imagery, retains engagement throughout.
