For business, for people, for good

We worked alongside SomeOne, adding another dimension to their rebrand of award-winning chartered accountancy firm HaysMac. The brand refresh looked to simplify the company's ethos, presenting their values clearly and succinctly to set them apart in their field.

A rich 3D palette

We created a rich 3D palette for the brand, expanding on the star emblem of the visual identity. We took the brand's core values and transformed them into a set of animated star assets, representing the sentiment at the heart of the company; for business, for people, for good.

Accompanied by clean cut type design, the visuals sit across the Haysmac brand representing their core values in a unique and emotive way. The stars took shape over a number of weeks, all with an individual, adaptable lighting setup that allowed for a plethora of shots and crops, to stretch the assets into multiple touchpoints.