A bold new identity for MTV’s ‘The Ride’

We took one of MTV’s most successful shows and gave it a modern, clean and infinitely flexible identity and motion language, befitting of the vast array of stars who appear and a multitude of genres. An identity that flexes, with each act.

Every element was editable, with a simple palette and kit that could be dialled up or down, depending on the artist, their style and their brand.

We created a logo that flexes with each star accommodating idols from Jennifer Lopez and Dua Lipa to Rita Ora and Snoop Dogg.

Time for the remix

The identity’s flex is paramount to it’s success, with kits produced that work across social, OOH and TV. Simple to use but bold in execution. Enjoy the ride.