Smooth by name, smooth by nature

Rokabye worked on a refreshed visual identity for Smooth Radio, moving the brand up a gear to create a platform worthy of the legendary artists it houses. Starting with the logo, we injected some energy and pizazz back into the brand.

The new look is brought to life with the help of a flexible grid system, fresh type treatments and striking CG backgrounds. These new elements worked alongside dynamic, performance based artist imagery to ensure music stays at the heart of the brand.

We defined values, a design & motion language as well as new TOV principles that embody the new direction for the brand: uplifting, effortless and credible.