The UK’s No.1 Hit Music Station

Capital has long been the UK’s no.1 hit music station and was in need of a future-proofed brand that reflected that.

We worked with Adam & Eve DDB and the team at Global to develop a visual identity that would stand out, literally; evolving the brand marque and bumping up the personality, bringing the logo to life in true, all singing, all dancing 3D, as well as helping to create an impactful and youthful identity system.

We helped evolve the Capital logo, bringing it to life in full 3D, with a set of motion gestures and states that will ensure it can flex and adapt to the needs of the growing number of media executions expected of an entertainment brand at the top of its field.

We created easy to implement rules for the key elements of the identity, providing a simple, effective solution that the team at Global could rollout internally.