The UK's No.1 Hit Music Station

Capital has long been the UK’s no.1 hit music station and was in need of a future-proofed brand that reflected that. We worked with Adam & Eve DDB and the team at Global to develop a visual identity that would stand out, literally; evolving the brand marque and bumping up the personality, bringing the logo to life in true, all singing, all dancing 3D, as well as helping to create an impactful and youthful identity system.

Vibrant and eclectic.

The Capital brand now stands out in an increasingly competitive market.

We helped evolve the Capital logo, bringing it to life in full 3D, with a set of motion gestures and states that will ensure it can flex and adapt to the needs of the growing number of media executions expected of an entertainment brand at the top of its field.

Testing, designing, typesetting & creating.

The new branding stretched out across Capital events including the Summertime & Jingle Bell Balls, within the radio stations themselves, across merch and within the Global Player app.

Totally adaptable

We created a flexible logo that could work efficiently in and out of a 3D world.