New Balance Collabs

We've worked alongside New Balance to create large scale in-store projections for events such as those collaborating with the likes of JD Sports and Stone Island.

New Balance x JD Sports

This event was an artistic collaboration between New Balance and JD Sports, consisting of a full store takeover on the Champs-Élysées and an exclusive after party event, both of which featuring performances from musician Sainté.

We created a series of graphic, type based animations that flooded the screens throughout the JD store and on large scale projections at the afterparty. The designs also spread through the social channels of New Balance and JD Sports, before and after the event.

New Balance x Stone Island

We also helped New Balance with a set of large scale projections for an exciting NB x Stone Island event in Central London. The event launched a new collaborative line, celebrating the history of New balance.

Our animations explored the history of the brand through testimonials from members of the New Balance team.